The 2012 Positive Image Awards
The 2012 Positive Image Awards will be presented later this year. These awards will recognise organisations that foster positive body image in youth. It is aimed at people aimed 15 – 25.
It is well recognised that images in the media, and on products, has an impact on how young people see themselves and what they do about that. Images of super skinny people who do not look like the majority of the population do not generally help the youth of our country and these Awards are a way that can encourage people and businesses to portray positive and real images on products and in advertising.
The Awards were announced recently by Mr Peter Garrett, the Federal Minister for Early Childhood and Youth, and are being sponsored by the Federal Government.
Whilst announcing the Awards, Mr Garrett said; “The Government has endorsed and released a Voluntary Industry Code of Conduct on Body Image, which outlines principles and goals to guide industries to adopt more body image friendly practices. Those organisations that have adopted the principles outlined in the code and provide incentive for others to follow their lead will now be recognised through the Positive Body Image Awards.
There will be two categories for entry;
- Recognition of organisations demonstrating a real and ongoing commitment to body image friendly practices within their business; and
- Recognition of specific body image friendly initiatives or products, this could include a campaign to increase young people’s awareness about digital retouching, a magazine edition or a special body image event.
Nominations can be by the businesses themselves or their customers, but youth are being encouraged to get involved in the process and nominate organisations through the website and social media.
The winning organisations will be able to use the winner symbol on products and in promotional material. This is a great sustainability practice and opportunity.
Nominations can be made through the website, www.youth.gov.au/bodyimageawards, and are open until 23 March 2012. The finalists will be announced in May.